I’m Deji Zheng — a confluence of business strategist, marketing maven, and advocate for community-centric branding. My journey, enriched by diverse cultural experiences and academic rigor, is guided by a unique mantra:

“Marketing isn’t just about maximizing ROI; it’s about enriching communities, challenging stereotypes, and fostering connections across diverse backgrounds.”

This ethos drives my approach, empowering me to forge not just transactions, but transformative relationships. From the prestigious halls of Bocconi University to impactful roles in global giants like Apple, Xiaomi, and Seco, my path has been anything but conventional. Each step has been a deliberate move towards enhancing business development, e-commerce prowess, and cross-cultural communication — all underpinned by a deep commitment to socially responsible and inclusive business practices

The Core of My Work

Before establishing myself in the business world, my beginnings were marked by an earnest pursuit of education, fueled by a scholarship. The academic foundation at Bocconi University set the stage for my later achievements in various strategic roles, where I championed ethical business practices and authentic customer engagement.

Beyond Business

Away from the boardroom, I am passionately involved in supporting immigrant-owned small businesses in Italy, sharing my expertise to help them navigate and succeed in a challenging market. This work is more than a profession; it’s a heartfelt mission to uplift and empower communities.

In my personal time, I am an explorer at heart, constantly seeking new cultural experiences and engaging in enriching conversations with people from all walks of life. I believe these interactions not only broaden my horizons but also enhance my professional endeavors.

Join the Conversation

I find great joy in connecting with others through my thoughtfully crafted email communications. Here, I delve into personal insights, industry knowledge, and stories that resonate with my audience. Rest assured, you will find no aggressive sales tactics here — only genuine, heartfelt engagement.

You’re warmly invited to join this vibrant community. Sign up at www.zetaconsulenza.com for engaging updates and insights. Together, let’s foster a world of better business, enriched communities, and stronger connections.